Big XII Conference
Pacific Builders partnered with Cushman & Wakefield to bring Gensler’s vision to life for the Big 12 Conference’s new headquarters inside the iconic Towers at Williams Square.

Designed to reflect the strength, energy, and core values of one of college athletics’ most prestigious conferences, this 14,000 SF space blends modern sophistication with collegiate pride.



Collaborative, team-centric workspaces with striking design details, including a mirrored ceiling entry feature and thematic nods to each Big 12 school and time zone. The result is a sleek, high-performance office environment that positions the Big 12 for its next era of growth.
