With new leadership and a growing national presence, the Big 12 Conference recognized an opportunity to create a headquarters that better reflected the prestige, energy, and identity of the conference. Leaving behind a more traditional office environment, the Big 12 relocated to the iconic Towers at Williams Square in Las Colinas, overlooking the Mustangs of Las Colinas. Pacific Builders partnered with Cushman & Wakefield and Gensler to bring the new 14,000 SF headquarters to life, blending modern sophistication with collegiate pride. Collaborative, team-focused workspaces are complemented by memorable design elements, including a mirrored ceiling entry feature and thoughtful nods to the conference’s member schools and time zones. The result is a dynamic headquarters that celebrates the Big 12 brand while providing a workplace designed for its continued growth and evolution.
